Fees & Inclusions Disclaimer
All figures are presented in USD. The fees might vary depending on the country where your business is located, the market you are targeting, and the specific subscription plan you are enrolled in. For more information, please see the details provided below.
You have arrived at our fee policy page. Here, we offer comprehensive details about the charges related to our software services. We encourage you to carefully examine the list below, which outlines the services that incur usage fees. These charges will be immediately and automatically deducted from your account credit each time you utilize these services, including any instances triggered by automation workflows active on your account.
Last Updated 22nd March 2024
This Fees & Inclusions Disclaimer ('Fees Disclaimer')is part of our Terms of Service ('Legal Terms') and should therefore be read alongside our main Legal Terms: https://escaler.co.uk/terms-of-service. If you do not agree with these Legal Terms, please refrain from using our Services. Your continued use of our Services implies acceptance to these Legal Terms.
We reserve the right, in our sole discretion, to make changes or modifications to our fees from time to time. We will alert you about any changes by updating the "Last updated" date of these Fees and Inclusions, and you waive any right to receive specific notice of each such change.
Account Setup
Setting up your account is not part of the initial service; however, we will supply you with a straightforward, step-by-step manual to guide you through configuring your account, including essential features such as the phone system, email, integrations, and your business settings. Should you prefer that we manage the account setup for you, please click here to buy this service now.
Account Credits and Auto-Recharges
Your account includes an 'account credit' feature, which you can use to cover expenses such as emails, contact validations, SMS messages, phone usage, and AI-generated content. You can access this feature through the 'Company Billing' section within your account by navigating to 'Settings' > 'Company Billing'. Each month, your account may receive additional complimentary credits, depending on the inclusions of your subscription.
When your 'account credit' balance falls to zero (or a minimum amount you've specified in your Company Billing settings), it will automatically topped up with an additional amount you've set, starting from as low as USD $10. You have the flexibility to modify this amount whenever you wish. This feature is referred as 'auto-recharge' and can be adjusted to higher amounts to prevent any disruptions to your ongoing campaigns. For instance, if you're running automated workflows that include SMS messages for specific promotions. Auto-recharge transactions are billed separately from your monthly software subscription and may occur more frequently depending on your usage, such as the number of calls made or received, text messages sent or received, emails sent, or the volume of content created with the built-in AI Content Generator.
Additionally, it's crucial to understand that your usage encompasses any bulk emails, text messages, or those sent through pre-set automation workflows active on your account. Fees also apply to 'Premium automation workflow actions', 'AI Actions', messages produced by Conversation AI and WhatsApp messages if enabled. Furthermore, any text or images created using the Content AI feature within the account are subject to charges. Comprehensive details about each of these aspects are available further down on this page.
Included Account Credit
Depending on your subscription with us at the time of sign-up, you may receive monthly complimentary credits.
For instance, if your plan includes $10 in credits each month, here's what that amount would cover:
United Kingdom
For United Kingdom that's about 440 outbound or 660 inbound call minutes, or 150 sent or 880 received sms messages , or 7145 emails , or 2000 email address validations , or 500 premium workflow actions , or 37035 AI generated words , or 55 AI Images , or 220 AI Workflow Actions, or 165 AI Conversation messages, or 90 WhatsApp Marketing Conversations.
Ireland
For Ireland that's about 390 outbound or 660 inbound call minutes, or 90 sent or 880 received sms messages , or 7145 emails , or 2000 email address validations , or 500 premium workflow actions , or 37035 AI generated words , or 55 AI Images , or 220 AI Workflow Actions, or 165 AI Conversation messages, or 90 WhatsApp Marketing Conversations.
Australia
For Australia that's about 270 outbound or 660 inbound call minutes, or 125 sent or 880received sms messages , or 10000 emails , or 2000 email address validations , or 500 premium workflow actions , or 37035 AI generated words , or 55 AI Images , or 220 AI Workflow Actions, or 165 AI Conversation messages, or 90 WhatsApp Marketing Conversations.
United States
For United States that's about 475 outbound or 780 inbound call minutes, or 840 sent or 840 received sms messages , or 7145 emails , or 2000 email address validations , or 500 premium workflow actions , or 37035 AI generated words , or 55 AI Images , or 220 AI Workflow Actions, or 165 AI Conversation messages, or 90 WhatsApp Marketing Conversations.
Canada
For Canada that's about 475 outbound or 780 inbound call minutes, or 840 sent or 840 received sms messages , or 7145 emails , or 2000 email address validations , or 500 premium workflow actions , or 37035 AI generated words , or 55 AI Images , or 220 AI Workflow Actions, or 165 AI Conversation messages, or 90 WhatsApp Marketing Conversations.
Spain
For Spain that's about 370 outbound call minutes, or 75 sent or 880 received sms messages , or 7145 emails , or 2000 email address validations , or 500 premium workflow actions , or 37035 AI generated words , or 55 AI Images , or 220 AI Workflow Actions, or 165 AI Conversation messages, or 90 WhatsApp Marketing Conversations.
*Please note this is based on last update of this policy, actual estimate may differ based on the current fees
No Refunds Policy
Please note that refunds are not available for any unused account credits at the time of subscription cancellation. Additionally, if you cancel your subscription mid-way through a billing cycle, we do not provide pro-rata refunds for any unused portion of the subscription. However, we do permit the transfer of any unused credits to the next cycle, allowing you to make complete use of the credits available in your account.
Services and Fees:
Here's a full list of what services are subject to usage fees which are deducted out of your account credit
(Scroll further down on this page for details on actual charge amounts)
Monthly fee for Each Mobile / Toll Free / Local number
A monthly fee is applicable for each number you purchase.
1-minute call
Usage fees are charged for both inbound and outbound calls, calculated per minute.
SMS messages
Fees are applied for each SMS message sent and/or received, calculated per each 160-character segment.
A2P 10DLC Brand registration fee
This is a one-time fee for registering your brand under the A2P 10DLC program.
A2P 10DLC campaign fee
The amount of this fee depends on the type of use case for your A2P 10DLC campaign.
A2P 10DLC Campaign verification fee
This is a one-time fee for verifying your A2P 10DLC campaign.
Call recordings
Fees are applicable for accessing and using call recording services.
Phone number validations
Fees are charged for validating phone numbers.
Answering machine detection
Fees apply for utilizing answering machine detection services.
Carrier fees
Charges may be incurred for carrier-related services.
MMS
Fees are applicable for sending and receiving multimedia messages.
Emails
Each email sent incurs a fee.
Email address validation
Fees are charged for validating email addresses.
Premium Workflow Triggers & Actions
Fees are applicable for utilizing premium workflow triggers (such as 'Inbound Webhook’) and actions (such as Google Sheet, Slack, Custom Outbound webhooks, Date/Time Formatter, Number Formatter)
AI Image generation
Charges are incurred for generating AI images.
Workflow AI Action (ChatGPT)
Fees apply for using the WorkNow AI Action feature
Conversation AI
Usage fees are charged for utilizing Conversation AI services.
Monthly fee for using WhatsApp integration
A monthly fee is applicable for utilizing WhatsApp Integration.
WhatsApp Conversations
Usage fees are charged for utilizing WhatsApp messaging.
Usage Fees for Phone & SMS Services
Our software offers the capability for two-way SMS communication and enables you to make and receive phone calls directly from the CRM. This feature is particularly beneficial as it allows your staff to communicate through a single number from any location, supports call recording for quality assurance, and provides comprehensive reporting on your sales team's call activities, among other functionalities such as 'Missed-call-text back'. To support these capabilities, our software integrates with a third-party service, Twilio. Twilio is an American company headquartered in San Francisco, California, known for its programmable communication tools. These tools facilitate making and receiving phone calls, sending and receiving text messages, and executing various other communication tasks via its web service APIs.
| Country | 1 Minute outbound call (mobile number) | 1 Minute inbound call (mobile number) | To Send 1 SMS Segment (160 characters) | To Receive 1 SMS Segment (160 characters) |
|---|---|---|---|---|
| United Kingdom | $0.0435 | $0.015 | $0.063 | $0.01125 |
| Ireland | $0.14175 | $$0.015 | $0.11025 | $0.01125 |
| Australia | $0.1125 | $0.015 | $0.07725 | $0.01125 |
| United States | $0.021 | $0.01275 | $0.01185 | $0.01185 |
| Canada | $0.021 | $0.01275 | $0.01185 | $0.01185 |
*Segment = 160 characters
For example, for a business that operates in the United Kingdom it's estimated that a USD $10 account credit will cover about 225 outbound mobile call minutes OR, 660 inbound call minutes OR, 150 sent text messages OR, 880 inbound SMS messages.
Phone Number validation - Carrier Lookup - Fees
By activating the phone number validation feature, Escaler Software can now check phone numbers during SMS sending. This ensures that only valid mobile numbers receive messages. Escaler Software utilizes Twilio Lookup, a service that charges per lookup, to verify if a number is a landline. If it is not a valid number, Escaler Software will refrain from sending any messages to that number. This feature helps maintain the quality and efficiency of your SMS campaigns by ensuring that messages are only sent to valid mobile numbers.
NOTE: The validation is done at the time of SMS sending, not during Contact Record creation or importing.
All the number validations irrespective of the country are charged at $0.005 / validation.
Phone Number Fees
Phone number fee applies per each additional number you buy and depending on type of number you chose. These are charged by our 3rd party provider Twilio. https://www.twilio.com/en-us/voice/pricing/gb
Current fees as follows (Charged monthly per each number you purchase)
| Country | Clean Local Number monthly fee | Toll-Free Number monthly fee | Additional Clean Local Number monthly fee |
|---|---|---|---|
| United Kingdom | $1.15 | $2.15 | $1.15 |
| Ireland | $1.60 | - | $6.50 |
| Australia | $3 | $16 | $6.50 |
| United States | $1.15 | $2.15 | |
| Canada | $1.15 | $2.15 |
Phone & SMS Services and A2P10DLC Requirement for USA Customers
A2P (Application to Person) 10DLC (10 digit long code) is the standard that United States telecom carriers have put in place to ensure that SMS traffic to US end-users through long code phone numbers is verified and consensual. This is an industry-wide change to improve the Campaign Vetting process with the goal of reducing spam, fraud, and unwanted messaging, and protecting SMS as a trusted communications channel in the U.S. Every messaging provider who services A2P Campaigns is required to conduct this vetting. If you operate business in USA and you do wish to use the phone system there is a A2P 10DLC registration requirement. Please note following additional fees will apply per each phone number you purchase via our system:
| Brand registration fee | $4.41 one-time fee |
| A2P10DLC Campaign fee (amount depending on the use case type) | Fee $1.4 - $11 / monthly |
| A2P10DLC Campaign verification fee | $15 one-time fee |
Email Marketing Fees
| To send 1 Email | $0.0014 |
| To Validate 1 Email Address | $0.0050 |
For example $10 account credit will cover about 7,145 emails OR 2,000 Email address verifications
Escaler Software comes equipped with a third-party email service named 'LC Email'. Hosted directly within the Escaler platform, LC Email is renowned for its outstanding email delivery success, vigilant error tracking, and adherence to compliance standards—all at a cost that undercuts other providers in the market. This integration ensures seamless sending and receiving of emails with top-notch deliverability straight from the get-go. Thanks to the sophisticated email validation system of LC Email, bolstered by its robust sending cache, we offer our clients some of the most precise email validation available.
What is Email Validation?
Email Validation is a process that determines the validity and deliverability of an email address. Since our CRM connected via 'LC Email's API to Mailgun, it can quickly identify any input errors in email addresses, whether they are accidental or intentional. Moreover, it verifies the existence of email addresses with reputable domains, such as Gmail or Yahoo. This process is key for maintaining a clean email address list, safeguarding your email sender reputation, and enhancing the effectiveness of your email marketing efforts.
How you get billed for validations:
Each new contact added to your CRM undergoes email validation. At the month's end, you will be billed for the total number of new email addresses validated within that period. By default, billing occurs for each email validation when the first email is dispatched to a new contact. We go a step further to protect your sender reputation and to ensure emails reach the inbox; we re-validate contacts every 90 days from their last validation. This regular re-validation keeps the status current and correct. Without re-validation after 90 days, an email's validation status is revoked.
If you prefer to disable the initial validation (when first email is sent to a new contact), you can do so by going to 'Settings' > 'Business Profile' > 'General' and uncheck the 'Verify Email Address when first email is sent to a new contact'
If you want us to disable the automatic revalidation every 90 days please submit a support ticket by clicking here
Premium Workflow Actions and Triggers
Premium actions and trigger unlocks advanced capabilities such as connecting workflows to external systems or software - without using expensive third-party automation tools like Zapier, Integromat, or PabblyConnect. With Premium Triggers & Actions, you can integrate systems like Slack and Google Sheets into a workflow and catch inbound webhook actions (Post requests) within the same process.
Workflow AI
Workflow AI represents a transformative advancement in automated business operations, leveraging the capabilities of artificial intelligence to refine your automation tactics. This tool integrates smoothly with your CRM system, smartly reacting to a multitude of triggers and activities to optimize your workflow. Equipped with sophisticated AI technology like GPT-4, it crafts dynamic, context-sensitive communications that enhance your interaction processes. Compatible with a variety of platforms including social media, e-commerce, and educational management systems, it supports a wide range of applications. Additionally, Workflow AI offers advanced data handling and calculation features, thereby heightening accuracy and productivity in your business activities. Adopting Workflow AI as part of your operations enables your business to become more forward-thinking, agile, and efficient in its responsiveness.
Conversation AI
Conversation AI enhances your customer engagement significantly. Featuring a cutting-edge auto-response capability, presently in a limited private beta, this feature enables you to refine your reply process and guarantee swift interaction. Furthermore, our suggestive AI, which is now accessible to all users, delivers perpetual assistance by proposing smart enhancements for your dialogues. Equip your team with Conversation AI within the CRM to save valuable time and provide outstanding customer experiences.
AI Text Content Generation
Content AI is charged with a usage-based pricing per word usage. The first 500 words are FREE
Price Charged (based on usage) = Prompt Content + Variation Output
Each word in the prompt and variation can be long or short, with a 4–12-character base. Some words may have sub-words or trailing spaces or be uppercase/lowercase. Thus, pricing can vary for 10 words input with large words and sub-words compared to 6 words input with smaller characters.
What are the benefits of using Content AI?
10X-faster: Content AI accelerates your content generation process up to tenfold, freeing your team to concentrate on other vital operations.
Increased productivity: Content AI enables the swift production of larger volumes of content, broadening your outreach and increasing your content's presence.
Improved quality: Content AI assists in crafting higher-quality content that's customized to your specific needs and objectives, leading to more compelling and impactful material.
Consistency: Content AI ensures that all your content reflects a consistent tone and style, solidifying a unified and polished brand identity.
Overall, Content AI is an invaluable asset for companies aiming to refine their content development workflow and produce premium, captivating content with greater efficiency. Content AI is available Social Planner, Blog, Website, Funnels, and Emails. Content AI harnesses the strength of AI to infuse your content with customized keywords, tones, and styles. The landscape of content writing has evolved; prepare to embrace doubled efficiency, seamless quality, and unparalleled speed! Whether it's for creating social media posts, composing blog entries, drafting website copy, or curating attractive emails, Content AI empowers you with AI-driven creativity.
AI Image Generation
Content AI's Image Generation is a cutting-edge function that crafts distinct visuals from descriptions supplied by users. This feature plays an essential role within the Social Planner platform, aiding users to enhance the visual allure and engagement of their social media posts. The AI-driven Image Generation is accessible within the Social Planner, as well as in the Blog, Website, Funnels, Media Library, and Email Builder tools.
Use cases:
Generate images for social media posts directly in the Social Media planner.
Create images using AI for your email newsletters directly in the email newsletter editor.
Generate AI images directly in the funnel builder, website builder, and the media library!
| To run 1 Premium Workflow Action | $0.02 |
| To run 1 Workflow AI Action (Chat GPT Prompt) | $0.045 |
| 1 Conversation AI Generated Message | $0.06 |
| Every 1000 Content AI Words Generated | $0.27 |
| 1 AI Generated Image | $0.18 |
WhatsAPP Integration
Request our WhatsApp integration from our team to enable it. This we can provide you for an additional fee of 29.99 USD per month (approx. 23.55GBP / month). Receiving Inbound messages and replying to them using a free text in the conversation window are free. There will be additional pass through charges for outbound template messages if sent, pls see them below (based on that you are located in the UK):
| Market | Currency | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|---|
| United Kingdom | $US | 0.111 | 0.0627 | 0.0564 | 0.06105 |
Conversation-Based Pricing
Our billing is based on conversations, not individual messages.
A conversation is defined as a 24-hour interactive exchange between your business and your customers, initiated when a message you send is delivered. We have outlined the criteria for when a conversation begins and its classification below.
Conversation Categories
Conversations fall into one of the following types:
Marketing — Supports a variety of objectives such as raising awareness, boosting sales, and re-engaging customers. For instance, announcements of new products, services, or features, targeted promotions/offers, and reminders for incomplete purchases.
Utility — Facilitates follow-ups on customer actions or requests. For instance, confirmations of opt-in, order/delivery updates, notifications for account changes or prompts for feedback surveys.
[To be Released] Authentication — Facilitates user validation with single-use codes at various stages such as account verification, recovery, or security checks.
[To be Released] Service — Aids in addressing customer queries.
Marketing, utility, and authentication conversations begin exclusively with template messages, while service conversations start with free-form messages. Details on starting conversations are provided below.
Initiating Conversations
A conversation starts upon sending a template or free-form message under these circumstances:
Marketing, Utility, and Authentication Conversations
These types begin when you dispatch an approved template message in one of these categories to a customer, given that there's no active conversation in the same category.
For instance, if you're already in an active authentication conversation with a customer and send another authentication template within 24 hours, this does not start a new conversation. Sending a marketing template, though, would initiate a separate marketing conversation.
Service Conversations
These begin within a customer service timeframe if you send a free-form message and there's no active conversation in any category with the customer.
For instance, if you're already engaged in any type of active conversation and you send a free-form message within 24 hours, this won't start a new conversation. However, if there's no active conversation and the customer initiates contact, followed by your free-form reply within 24 hours, this starts a new service conversation.
Customer Service Timeframe
A 24-hour customer service window starts when a customer contacts you. Within this window, you may send any type of message (free form or template based). Beyond this window, only template messages are permitted.
Conversation Duration
Conversations in marketing, utility, authentication, and service last 24 hours unless superseded by a newly initiated free-entry conversation.
Free-entry conversations span 72 hours.
Free Entry Point Conversations
This type of conversation starts when (1) a customer contacts you through a Click to WhatsApp Ad or Facebook Page button on a device running Android or iOS, and (2) you reply within 24 hours. Failure to respond within this period means a conversation is not initiated, and you must use a template message related to the category.
A free entry conversation begins upon message delivery and lasts for 72 hours, automatically closing any other active conversations. No new conversations can start until the free entry conversation ends.
After starting a free entry conversation, you may send any type of message without additional charges. However, free-form messages are limited to an open customer service window.
For example, a customer contacts you via a Click to WhatsApp Ad at 10 am, and you respond with a template at 10 pm:
The free entry conversation begins at 10 pm and continues for 72 hours.
Template messages are free for those 72 hours.
Free-form messages are allowed until 10 am the following day when the customer service window closes, independent of the free entry conversation duration. Should the customer initiate contact again, it triggers a new 24-hour window, allowing for the sending of free-form messages.
You have the ability to dispatch free-form messages up until 10 am the following day. After this time, the customer service period concludes, separate from the free entry point conversation. Should the customer initiate contact again, it triggers a new 24-hour window, allowing for the sending of free-form messages.
You can send free-form messages until 10 am the next day, at which point the customer service window closes, as it is independent of the free entry point conversation (if the customer messages you again, however, it opens another 24-hour customer service window in which you can send free form messages).
WhatsApp Rates
Rates differs according to the type of conversation and the rates specific to each country/region. To view the applicable rates for each conversation type, download the rate card here.
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As a digital marketing agency, we specialise in offering an automated sales and marketing system as a service, tailored specifically for service-based businesses. Our mission is to help you attract, cultivate, and convert more leads while simultaneously boosting your profits. We dedicate ourselves to driving sales through powerful marketing tactics and our cutting-edge software. 🔥
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